work · community · montreal
MTL Girlies Social Club
A bilingual site and three icebreaker games for a Montreal women's community.
A bilingual site and three icebreaker games for a Montreal women's community.
MGS Club brings together women aged 18 to 35 in Montreal around real events: sports in the park, evenings out, meetups. The community needed an online home that matched what was already happening on the ground.
The studio delivered two things: a public bilingual site (story, events, contact) and an icebreaker games microsite, designed to be opened on phones mid-event, between strangers becoming friends.
Both sites exist in both languages. Not a translation bolted on afterwards: the structure is bilingual at the base.
The game questions live in simple content files. The team edits them on their own, no developer needed.
Card games played right in the browser: shuffling, touch gestures, end screens. Designed for a park, not an office.
✦ Brand colours by Leila Shapiro.